Sony Electronics has become the next company to embrace the Tru2Way, behind LG Electronics, Panasonic, and Samsung. Tru2Way is a wireless technology that enables televisions and other devices to receive encrypted wireless signals without the need to install a box. Apart from simply eliminating the need for a cable box, this technology will allow cable companies to offer products that can unlock encrypted channels and decrypt and record cable programming.
With Sony being one of the largest television manufacturers in the world, the adoption of Tru2Way will encourage many other companies to embrace the technology. Currently technologies such as TiVo use cablecards to decode the video and thus the, Tru2Way technology is currently incompatible with the TiVo technology. However, TiVo has expressed its interest into looking into the Tru2Way technology.